This week I wanted to talk about the use of Flickr as a marketing tool in the tourism industry. Often people don't always have time to read reviews, to listen to advertising, or even to research on a place, but there is just something about breathtaking landscapes, seascapes, and people that can stay in your mind and remind you of places you have been, are, and want to go.
The Group for Nova Scotia Tourism on Flickr seems to be pretty extensive. They have 159 members that belong to the group. In order to upload a photo to the group you must be a member. They have a total of 1,578 uploaded "items" or photographs that represent Nova Scotia and its Tourism products.
The thing I love about Flickr is that it is usually comprised of people that not only like to take pictures but that have a knack for taking really nice photos. These are grade A photo-lovers who are documenting in visual form all the wonderful things that Nova Scotia has to offer.
Everytime someone types in the search tool for images of Nova Scotia this pool is accessed and the images creat curiosity, interest, and eventually action. Affecting the behaviour of people is the whole reason for marketing and what better way to do it than to get someone to say "Where is that? How can i see that? I want that experience!"
Just to highlight a few of my favourites:
Natural attractions that include: wildlife
Shots of landmarks like Cape Split:
Beautiful Seascapes
Lighthouses
Public Gardens
And with each image it creates a story about what Nova Scotia means to each person that has taken the time to upload an image. Over and over you are presented with beauty, peace, country meets urban, tranquility and colour. We have so much to offer as a province, and even as a resident I thoroughly enjoyed the pool of images on Flickr for Nova Scotia Tourism.
This is My Nova Scotia, and I love'er to death. Xoxo
-Travel Lovin' Chica
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