How is www.novascotia.com using social media to promote themselves? Week 1: Facebook
So this week's objective was to see what NovaScotia.com is doing to promote our province and industry partners through facebook.
At first glance I am happy to say that their facebook group has 1,911 fans, 24 linked pages to related sites, 17 photo albums, and at least one post every 1-3 days. They are keeping the site updated and relevant and it is good to see.
So evaluating their participation in social media:
Are they accesible? Yes. Having been frustrated with a lot of other facebook groups that I belong to or fan pages that don't keep their information current and easily accessible it is great to see that the first thing under the profile photo is all their contact information.
Their website, phone numbers, and email contacts are easily found. They have taken the time to properly fill out the information fields, post relevant photo albums, and post videos.
Are they active? Yes, they are posting several times a week with experiences, festivals, events, and attractions that could be of interest to potential visitors and residents alike.
Are they effective? Yes. Not only do they mention what is going on they make sure to link in their post to the website, video, or photo promoting that particular point of interest and do a great job of posting interesting and brief titles that catch your attention.
Are they equally representative? As best they can be, yes. Unfortunately there are some communities that have been further developed in the area of events and promoting activities and simply have more going on but I have seen this facebook page promoting everything from bird-watching in the valley to the lego exhibit in halifax and does a good job of trying to attract a variety of visitors.
Where could they improve? The only area where I could see some improvement would be creating more active discussions and possibly adding more visitor experience videos. The most recent discussion on their board was in May of 2009 and part of attracting people to Nova Scotia is getting them to talk about it. There are only three loaded videos on the page and could be enhanced by letting people post videos of their personal experiences in Nova Scotia.
This is my Nova Scotia ~ and I love it!
Great post Kris! Enjoyable read.
ReplyDeleteWell, I guess I can say I'm a little late catching this blog but better late than never? Somehow I missed this! Thanks so much for your kind words! I operate our facebook page, and all our networks really. We'll be adding some new things to our networks as we build upon them. Such as some new and gorgeous videos to YouTube and Facebook etc. It's funny you should mention interacting and creating more opportunities for discussion. I have been working on just that lately and have really noticed that the number of interactions, page visits and fans have gone way up. Also, since they have begun to send us weekly reports, according to Facebook, over half our fans visit our page over the course of a week, which I think it is fantastic. So while we are slowly building fans, our visitors are engaged, rather than joining our page and forgetting us. But it's great to get real feedback, so thank you. And feel free to contact me anytime Cynthia@novascotia.com. I'll be checking out your blog more as well :)
ReplyDeleteCynthia