She has a good mix of personal messages and marketing strategies. I have had people that I had to unfollow because all they were doing was really advertising. They weren't connecting with people, they were just pushing a product in the old way through a new venue and came accross very fake and loud - usually typing their messages in all capital letters. However Cynthia Bragg, the author behind the screen name, has a good combination of personal messages to people with questions, retweets of other nova scotia operators in tourism, and personal messages about upcoming events to do with tourism NS.
She has an active account without being completely annoying. Her activity can range from 1-10 tweets a day and almost always includes a link to some picture, video, website and can peak a lot of interest even if it is only 140 characters in length.
Her most recent, and in my opinion, most effective marketing strategy using twitter would be the week preceding the icewine festival. To get people talking about the festival she was offering to put the names of all followers who retweeted her messages about the festival or NS icewine into draws for prizes. She did this over several days which was genious. It caught people's attention and then had them going back to her timeline specifically over and over again looking for the next draw/contest.
The best part? I was one of the first winners! I won a gift certificate for two to The Five Fisherman for dessert and icewine. The prizes were of quality and I think that was key to the success of it. Some examples of her posts are :
Drawing at 3:00 RT to win tickets to dessert and wine @ Sainte-Famille Wines in Falmouth http://bit.ly/aqmq9A (Feb 13-14) #nsicewine
3:41 PM Feb 3rd from TweetDeck
Another SWEET ice wine giveaway tomorrow ......#nsicewine or #nicewine!
3:34 PM Feb 1st from TweetDeck
I said BRRRRR! RT 4 chance to win 2 tix to "Freeze Your Ice Off “- Feb 6 @ the Library Pub- Wolfville #nsicewine http://bit.ly/ayL40j
11:43 AM Feb 1st from TweetDeck
Translation: RT means a request for people to "retweet" to their followers the message mentioned.
I never thought I would even enjoy twitter but now it's almost more addictive than facebook because the possibilities of people to follow is endless. If you're smart you can add people in your industry, learn from them or maybe even attract their attention.
If there was one more thing that I could suggest to cynatnovascotia would be that she doesn't write out Nova Scotia enough in her actual messages to draw more attention to people searching on the sidebar. There is a lot of NS action which is great for people from here who know what it means, but if she's trying to attract visitors she should try to include it in almost every message she writes.
Hope you enjoy your prize! Now if you need a good dinner companion.... :) we could talk about blogging!
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